Digital disruption is fundamentally changing the supply chain landscape, forcing companies to question how they will retain access to their consumer base.
An effective distribution network will now have to cater to both online and offline channels while also handling accelerated fluidity within each channel.
This evolution will need to incorporate adapting both stakeholders relationships and network inventory policies.
growth in number of outlets served
(up from 68%)
cost decrease per outlet served
increase in last mile drops per vehicle
Deep market penetration and service reliability are critical success factors within emerging markets, yet only the very largest organisations achieve acceptable results in this area.
We have models for the evolution of distribution network structures to open up deep penetration for businesses of all sizes while benefitting all existing stakeholders.
In this disruptive era, protecting and growing your base by reliably placing product within reach the consumer is a fundamental business requirement.