Distribution & Market Penetration

Your product within reach of the consumer

Digital disruption is fundamentally changing the supply chain landscape, forcing companies to question how they will retain access to their consumer base.

An effective distribution network will now have to cater to both online and offline channels while also handling accelerated fluidity within each channel.

This evolution will need to incorporate adapting both stakeholders relationships and network inventory policies.

Our scope

In distribution & market penetration

Network analysis & design

Geographical & demographic analysis

Network futureproofing

Control tower

Network inventory policy

Distributor management systems

Outlet mapping & surveys

Network informations systems

How to go deeper

0 %

growth in number of outlets served
FMCG distributor

0 %

product availability
(up from 68%)
FMCG manufacturer

0 %

cost decrease per outlet served
FMCG distributor

0 %

increase in last mile drops per vehicle
Beverage manufacturer

Deep market penetration and service reliability are critical success factors within emerging markets, yet only the very largest organisations achieve acceptable results in this area.

We have models for the evolution of distribution network structures to open up deep penetration for businesses of all sizes while benefitting all existing stakeholders.

clients who trust us

In this disruptive era, protecting and growing your base by reliably placing product within reach the consumer is a fundamental business requirement.

John Talbot

Co-Founder, CEO

Let's talk about your needs