CRISIS RECOVERY

Singapore

Sector

FMCG


Issue

Severe service collapse as a result of selecting a new 3PL based solely on price.


Solution

  • Direct management control of warehouse and delivery operations (with deployment of an interim WMS)
  • Sourcing, selection and contracting of alternative 3PLs in Singapore and Malaysia
  • Rebalancing of inventory (reserves relocated to lower cost warehouses closer to their Malaysian source)

Results

  • Customer service performance back to pre-crisis levels within 3 weeks
  • Reduced operating cost through improved storage logic
  • 3PL contracts better aligned with business needs